Retargeting Search & Display

Get prospects in the active search phase

Remarketing allows you to reach Internet users who have already visited your website. By interacting with the ad and the auctions, you will be positioned at the top of Google with a message that will incite you to take action and capture the attention of the Internet user once again. By reestablishing contact with prospects in the search or purchase phase, you can achieve this.

The different types of remarketing offered

Remarketing Display

Remarketing is an advertising retargeting technique that allows you to broadcast your ads to Internet users who have already visited your website or used your mobile application. When an Internet user leaves your website without interacting, remarketing allows you to reconnect with them by presenting them with relevant ads in the best locations. Remarketing boosts your return on investment (ROI).


Remarketing List for Search Ads (RLSAs) allow you to customise your SEARCH campaigns based on people who have already visited your site and adjust your bids and messages when they search Google again.

RLSA Shopping

You can use Shopping remarketing lists to display Shopping Ads to people who have already visited your website after having previously searched for your products on Google Shopping. By interacting with your bids, you optimise both your visibility and your conversions. Your profits are on a par with the results, with a strong increase in sales and a more than significant drop in your CPA (cost per acquisition).

Dynamic remarketing

Dynamic remarketing makes it possible to broadcast ads adapted to the visitors of your site. You can display an advert to these potential customers in the active search phase which presents the services or products they were initially interested in on your site. Your message will be specifically adapted, allowing you to attract the prospect to your site and thus resume their initial search in order to finalise the purchase action.

Video remarketing

Video remarketing allows you to display personalised ads on YouTube based on users’ previous interactions with your YouTube channel or videos. By reinforcing your message to Internet users who have already viewed your videos or channel, you increase your chances of increasing your ROI (return on investment).

Remarketing Bing Ads

Retargeting lists also give excellent results on Bing Ads, allowing you to increase your ROI and therefore, your turnover!